On and off set, Apple becomes a target in Europe

OITNB’s Mercedes Ibarra: ‘This is the ying of why we’re so damn good at not having trauma and having to go through the world telling everyone who has hurt you that you’re still your sister.’ …

OITNB’s Mercedes Ibarra: ‘This is the ying of why we’re so damn good at not having trauma and having to go through the world telling everyone who has hurt you that you’re still your sister.’

The pressure to join Apple Pay is on.

The European Union plans to force all smartphone makers to sell their products with common chargers — a move that could divide Apple’s base of buyers.

The effort was announced Wednesday as the EU pushed ahead with its goal of creating a single continent-wide payment standard. Starting next year, the EU wants device manufacturers to sell their phone with the same charger and battery. The European Commission said it could soon propose legislation to bring the measure into force.

While Apple currently has different chargers for different countries, such as the charging hub AC/DC connector that it sells for Mac computers or Fire tablets, it also uses the older Micro USB standard. Apple’s chargers are proprietary, meaning the company is responsible for developing, marketing and distributing them globally.

The EU regulation will include a clause allowing phone makers to maintain their proprietary charging standards for now.

Apple declined to comment on the EU’s move. The company’s co-founder Steve Wozniak slammed the EU policy in a Wednesday tweet, calling it “illogical and surprising.”

Users don’t use standard USB cables that most of their gadgets use. Instead, most rely on cords and chargers that are the same across countries. When it comes to phones and chargers, the majority of companies have opted for a single standard with Apple, which has the most popular iPhone and tablet.

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