Thursday, October 21, 2021

Tim Cook on Technology and Technology’s Origins

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Tim Cook today told Michael Kinsley of The Daily Beast that one of the things he enjoys most about his job is that he’s constantly learning new skills. For example, he said, he’s recently gotten over his aversion to technology by becoming more of a gamer.

When Mr. Kinsley asked Mr. Cook, who has been accused of being stingy with his time, how many hours he typically spent on his iPhone each day, Mr. Cook replied that he was spending “several hundred, not millions.” He added, “How long you need to spend I am very interested in knowing,” but otherwise declined to elaborate on his mobile habits.

On November 5, Apple posted quarterly earnings of $62.9 billion, compared with $41.8 billion during the same quarter a year earlier. (By comparison, ExxonMobil generated about $62 billion in revenue during the same period.) Apple investors, though, were dismayed by the results, which were part of a reversal of fortunes after the company saw a first-quarter revenue decline in 2016. They also said they remained concerned about the company’s ability to compete against low-cost smartphone manufacturers like Huawei and Xiaomi.

Another challenge for Apple is that it has to sell iPhones at a lower price point — something Mr. Cook announced would happen earlier this month in an attempt to focus more on affordable devices.

“You’ve got to give it to them, they’re a good company,” he said of Apple’s rivals. “They’re trying to get into things. I think they’re doing a nice job at it. I think they’re just getting started. And they make great devices.”

Among his current hobbies, he added, are fishing and shooting sports.

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