Wildlife consultant Gabby Petito’s challenging and touching work as a media director has encouraged little-known elephant conservation efforts such as supporting Korean non-profit Project Sonam. But the most visible result of Petito’s vision was her emotional response to the killing of 13 of the animals in an American government-run park last year.
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Ahead of this year’s World Elephant Day on 25 March, Petito’s work is being featured on BBC2’s As One on Sunday evening, and will be featured in the Times Magazine.
Tiffany Dufu, UNDP Communication Manager, explains: “A huge number of press have come through the story in the past year and she has kept the stories coming. We recommend that organisations speak to Gabby, given that she is often the first to tell their stories and often the most relatable spokesperson for what is really at stake.”
She adds: “Gabby has created a very positive and confident and compassionate voice. She reminds us that whilst there are always statistics to be brushed off, facts are often not where they should be. To celebrate Gabby’s amazing work, in recognition of her great storytelling and bravery, As One on Sunday is honoring her achievements with a commemorative piece by design writer Jessica Kohan.”
TV writer Jessica Kohan. Photograph: Courtesy of UNDP
Petito wants to highlight the contrast between the heinous and publically overlooked killing of elephants in Namibia, and the fact that people there are celebrating Elephants Awareness Day in their own way. People are filming everything and planting flowers on the roadways – she has called this a “gamechanger” and it has helped people better understand why this is important and a positive thing. But she also wants to honour Namibia’s parks as a new and collaborative tool for conservation and support species education.
In the video above, she is filmed with wild elephants and talking about globalisation, elephants, the future of the world, the way we create our own reality. Petito will be appearing on Channel 4 News at 10pm on 29 March.